PRIMAL PET GROUP APPOINTS LUKE MULLINS AS CHIEF CUSTOMER OFFICER
FAIRFIELD, California, January 6, 2025 –
Primal Pet Group, a premium portfolio of raw foods, treats, and chews for dogs and cats, is pleased to announce that Luke Mullins will join the company as Chief Customer Officer (CCO), effective January 6, 2025.
With more than 20 years of experience working in the pet industry, Luke has become known for his strategic vision and ability to cultivate strong relationships in the neighborhood pet channel. His background in sales strategy, team leadership, and customer engagement have been effective in driving sustainable growth and expanding market share for leading consumer brands.
“Luke is a dynamic leader with a proven record of driving results for high-growth brands in the pet industry and beyond as well as building highly capable and engaged teams,” said Jon Balousek, Primal Pet Group CEO. “His deep understanding of our industry and dedication to customer relationships will be invaluable as we continue to focus on our mission to bring the benefits of raw nutrition to more dogs and cats.”
In this newly formed role, Luke will lead the sales organization and partner with Chief Marketing Officer, Courtney Louch, to focus on driving the next phase of growth for the company’s portfolio of brands, which includes Primal Pet Foods, Himalayan Pet Supply, and EcoKind.
“Primal has built such a strong foundation in the neighborhood pet channel with its clear mission, innovative products, and focus on educating retailers and consumers,” said Luke. “I am excited to work with the team to further strengthen customer partnerships and drive long-term growth for the brand.”
With this appointment, Matt Pirz will step back from daily business operations and continue to provide strategic oversight and counsel as a member of the Board of Directors for Primal Pet Group.
“Matt has been instrumental in the growth and success of Primal Pet Foods over the last 20 years and clearly leaves a lasting impact on our team and business,” said Balousek. “Primal is incredibly lucky to have had his leadership, and, while I will personally miss his day-to-day partnership, I’m excited he’ll still be serving as a Director.”
About Primal Pet Group
Primal Pet Group is a leading manufacturer of raw foods, treats, and chews for dogs and cats. The premium pet care portfolio includes brands such as Primal Pet Foods, Himalayan Pet Supply, and EcoKind. With manufacturing facilities in California, Colorado, Texas, and Washington, Primal Pet Group is committed to making products that provide the highest quality of life for pets and their parents. For more information, visit: PrimalPetGroup.com.