PRIMAL PET FOODS LAUNCHES EXCITING NEW PRODUCT INNOVATIONS AT GLOBAL PET EXPO INDUSTRY TRADE SHOW

Company Introduces Kibble in the Raw Recipes for Cats and Dehydrated Goat Milk

FAIRFIELD, California, March 24, 2025 – Primal Pet Foods, a leader in raw and fresh pet nutrition, will be announcing two new product innovations at the Global Pet Expo industry trade show in Orlando this week. To help bring the benefits of raw nutrition to more pets, Primal is expanding its Kibble in the Raw line of complete and balanced food with three new recipes specifically formulated for cats. Additionally, the company is launching Dehydrated Goat Milk to offer a more convenient, shelf-stable format of the brand’s popular hydrator.

Following the successful launch of the innovative Kibble in the Raw format for dogs last year, Primal will continue to make raw nutrition accessible to more pets by introducing recipes for cats. With nearly 70-percent of consumers feeding dry food to their cats daily*, the cat recipes will give pet parents the opportunity to upgrade their pet’s nutrition without disrupting existing feeding habits. Available in April 2025, the three new recipes for cats – Chicken, Chicken + Fish, and Beef – combine the power of raw nutrition with the convenience of kibble.

“Our revolutionary Kibble in the Raw product was designed to attract new consumers to the alternative food category with a format that is more convenient and serves like kibble. And the consumer response to this new product has been very encouraging!” said Courtney Louch, chief marketing officer for Primal Pet Group. “With Kibble in the Raw, we have been able to attract new consumers to the freeze-dried raw category for dogs in the neighborhood pet channel, and now we have the opportunity to help grow the category for cats!”

The three Kibble in the Raw recipes for cats will be available in two convenient sizes. A 1.5-pound bag ideal for trial and smaller households and a 4-pound bag for multi-cat families or regular feeding.

Primal Pet Foods Dehydrated Goat Milk – Original Recipe

Primal Pet Foods was one of the first brands to bring raw goat milk to market and continues to lead this category in the neighborhood pet channel. The company is committed to finding ways to make it easier for pet parents to ensure their dog or cat gets the recommended daily moisture in their diets, which supports a pet’s bodily functions and overall well-being. With the launch of Dehydrated Goat Milk in May 2025, Primal is giving pet parents a stable shelf option that is more convenient. 

“While many consumers recognize the benefits of adding moisture to their pet’s diet, we know that the frozen format of raw goat milk does not work for everyone,” said Louch. “This new offering builds on the success we have had in the freezer and should help us introduce new consumers to the toppers and hydrators category.”

Primal Dehydrated Goat Milk contains optimal levels of digestion supporting probiotics along with key vitamins and minerals to help a pet thrive. The safe and convenient format can be used as a great tasting liquid treat or to moisten a dog or cat’s food. Primal is launching the new product format with its Original Recipe, which will be available in a 1.8oz box of single-serve packets and a larger 5.2oz-ounce stand-up pouch. 

For more information about Primal Pet Food, visit www.PrimalPetFoods.com or follow Primal Pet Foods on Instagram: @PrimalPetFoods.

About Primal Pet Foods

Primal Pet Foods was founded in 2001 with a mission to improve the overall health of pets by getting more raw and fresh foods into their bowls. A pioneer in the alternative pet food category, Primal has been supporting a pet’s ancestral biological needs by crafting premium raw pet foods using whole food ingredients for over 20 years. Primal is the market leader for raw pet food in the neighborhood pet channel, and with the launch of its most recent innovation, Kibble in the Raw, Primal continues to set the industry standard for raw pet food. With its own state-of-the-art manufacturing facilities in the United States, Primal uses production processes that best retain the natural nutrition of quality raw ingredients. Primal Pet Foods keeps pets in their prime with raw nutrition from recipes crafted with real whole foods (no synthetic vitamins or minerals) that provide superior digestibility. To learn more, visit www.PrimalPetFoods.com.